Work
Designing the System Behind the National Services
Design System, Design to Code, Governance
Built a shared design-to-code foundation adopted across 7+ digital services.
60%less duplication80%faster handoff
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Healthcare, Rebuilt Around AI
AI-Native Product, AI Product Design, Design Engineering, 0→1, B2B2C SaaS, AI Agents
Led product and design from 0→1 across an AI-native healthcare ecosystem for patients and practitioners.
~70%less admin time in early pilots
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Reimagining National Accreditation
GovTech, Service Design, Product Design, Complex Workflows
Led the transformation of a national regulatory service connecting operators, auditors and regulators.
18 monthsnational service transformation
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Video archives into searchable intelligence
SaaS, Video Tech, 0->1 Product, Product Leadership
Designed a video SaaS ecosystem that transformed how sports organisations create, personalise and publish video content at scale.
70%reduction in highlight created time
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One Platform for Financial Crime
SaaS, Fintech, Complex Workflows, Machine Learning, Design Leadership
Unified application fraud and transaction monitoring into one enterprise investigation experience, simplifying sophisticated rules, risk and ML workflows.
60%reduced rule engine complexity
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AI-powered selfie transformation
Mobile App, AI-Native, Claude Code, Consumer App, Admin Dashboard
Concept to App Store submission in 7 days, solo — an AI-powered iOS app that turns a selfie into a stylised portrait, built end to end with Claude Code and ChatGPT alongside Figma, Expo and Supabase.
7 days to launch
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